What are the Best Days of the Week to Send Marketing Communications to Other Businesses?

If you have a product or service that you want to specifically promote to other businesses, it can be tricky to nail down the best time of the week to contact them or initiate a marketing communications pipeline. Luckily, when it comes to the best time to reach out to other businesses, there are some general rules to follow to maximize response rates and overall engagement. 

Initiate Communication on Tuesdays, Wednesdays, and Thursdays for Maximum Engagement and Response Rates.

The best days to contact businesses during the week are Tuesdays, Wednesdays, and Thursdays. These days are right in the middle of the week and are generally when key decision-makers are most active in their current email inbox, text messages, or other means of correspondence and connection. Your communications have a much better chance of being viewed and responded to when someone is actively monitoring an inbox rather than getting lost in a sea of emails over the weekend. 

Avoid Sending Correspondence on Mondays and Fridays.

Mondays, Fridays, and weekends are generally off limits. On Mondays, everyone is too busy catching up with work from the week before, and on Fridays people may have already mentally checked out for the week. Communications sent on these days have a higher chance of being lost in a cascade of Monday morning emails or forgotten about over the weekend. Plus, Mondays and Fridays are more likely to be taken off for long weekends or travel, further adding to the potential of your message being missed. On weekends, people are much less likely to open their inboxes due to taking a break from work entirely.

Maximize Your Engagement

While these aren’t hard and fast rules, if you want to maximize your engagement with other business, initiate all of your communications on Tuesdays, Wednesdays, and Thursdays, while avoiding Mondays and Fridays as best as you can. 

AirTime helps take your communications strategies to the next level. To learn more, schedule a free consultation today.