Here’s Why You Should Think Twice About Using AI for Creative Content For Your Brand
Artificial Intelligence, or “AI” as it’s more commonly known, is a blessing and a curse. There seems to be no end to what AI is capable of these days, and everything from simple pictures to entire songs can be created with it. While AI can be a very useful asset if used correctly, it’s best to avoid using “generative AI” to generate creative content for your brand. Here are just a few reasons why.
AI Will De-Value Your Brand With Generic-Sounding Language
When you ask an AI to generate any sort of written content for your brand - be it a product description, blog post, social media post, etc. - the AI uses its own language and diction to provide you with the content you ask for. The AI doesn’t know your brand and products like you do, so it uses generic wording to create a prompt. This is particularly harmful to your brand’s image because the content supporting your product no longer stands out.
AI Is Not A “Fire And Forget” Solution - It Makes Mistakes
It may be tempting to set up an AI to automatically generate and share new creative content for your business on your behalf. However, this is a dangerous practice, as AI often gets key details incorrect or creates sentences that don’t make any sense. AI and may even make spelling or grammar mistakes that may take away any professionalism or perceived legitimacy from your business.
AI Can’t Really Think For Itself - Using Generative AI Can Be A Form Of Plagiarism
All AI really does is scour the internet for content or knowledge that already exists and then spits that content or knowledge back out to you based on your prompt. It can not actually think for itself or create anything “new” so to speak, it just uses what it has found on the internet to do what you ask it to do. In fact, The New York Times has started a legal battle over the use of their articles to train AI’s to become a competing news source.
Conclusion - AI Can Be Useful, But Not For Creative Content
While AI can be a useful tool for many applications, relying on using it for creative content isn’t one of them. You should always strive to use your own unique creative voice and vision to ensure your brand and products have their own image to stand out!
AirTime helps take your creative strategies to the next level. To learn more, start the conversation to begin planning your brand’s marketing strategy.